Course Curriculum:
Course Introduction
Lesson 01 – Psychology of Search
Lesson 02 – Buying Funnel
Lesson 03 – Understanding Keyword Organization
Lesson 04 – Keyword Match Types
Lesson 05 – Negative Keywords and Managing Search Terms
Lesson 06 – Keyword Research
Lesson 07 – Creating Compelling Ads
Lesson 08 – Advanced Ad Features
Lesson 09 – Ad Testing
Lesson 10 – Ad Extensions
Lesson 11 – Campaign Types Budget and Reach
Lesson 12 – Location and Language Targeting
Lesson 13 – Introduction to Audience Types
Lesson 14 – How to Segment Data and Create Lists
Lesson 15 – Using the Audience Lists to Reach Customers
Lesson 16 – Introduction to the Display Network
Lesson 17 – Display Targeting Options
Lesson 18 – Display Ad Formats
Lesson 19 – Setting And Measuring Goals
Lesson 20 – Bidding and Attribution
Lesson 21 – Reporting and Testing
Lesson 22 – Ad group organization
Lesson 23 – Campaign Organization
Lesson 24 – Working with Multiple Accounts
Lesson 25 – Introduction to Quality Score
Lesson 26 – Working with Quality Score
Lesson 27 – Quality Score Diagnosis and Pivot Tables
Lesson 28 – Setting Up Your PPC Strategy
Lesson 29 – Creating Your Account
Lesson 30 – Managing Your Account
Lesson 31 – Shopping and Video Campaigns
Lesson 32 – Automation and Other Tools