Course Curriculum:
Course 1: Search Engine Optimization Foundations
Course Introduction
Lesson 1 SEO Introduction
Lesson 2 How Search Engines Work
Lesson 3 Types of SEO
Lesson 4 Keyword Research and Competitive Intelligence
Lesson 5 On-Page Optimization
Lesson 6 Off-Page Optimization
Lesson 7 Duplicate Content
Lesson 8 Design and Architecture
Lesson 9 Local SEO
Lesson 10 Algorithm Updates and SEO Changes
Lesson 11 Integrating SEO with Other Disciplines
Lesson 12 SEO Tools
Lesson 13 How to Build a Successful Career in SEO
Search Engine Optimization Foundations Quiz
Course 2: Advanced Search Engine Optimization
Lesson 1 : Introduction to SEO
Lesson 2 : How Search Engines Work
Lesson 3 : Keyword Research
Lesson 4 : On-Page Optimization
Lesson 5 : Website Management and Optimization
Lesson 6 : Off-Page SEO
Lesson 7 : Planning A New Website
Lesson 8 : Market Your Optimized Website
Lesson 9 : Analytics and Measurement
Lesson 10 : What’s Next-Learning Path
Course 3: Advanced Content Marketing
Lesson 1 : Introduction to Content Marketing
Lesson 2 : Developing a Vision of Content Marketing Success
Lesson 3 : Developing a Business Case for Content Marketing
Lesson 4 : Creating a Successful Content Marketing Strategy
Lesson 5 : Creating a Remarkable Editorial Mission Statement
Lesson 6 : Targeting Customer Intent Instead of Demographics
Lesson 7 : Targeting Key Influencers
Lesson 8 : Producing Help, Hub, and Hero Content Consistently
Lesson 9 : Producing Engaging Content More Frequently
Lesson 10 : Using Effective B2C and B2B Content Marketing Tactics
Lesson 11 : Building Successful B2C and B2B Social Media Platforms
Lesson 12 : Helping Customers find the Information They Seek
Lesson 13 : Helping Key Influencers Impact the Buyer’s Decision-Making Process
Lesson 14 : Measuring Content Effectiveness
Lesson 15 : Measuring Return on Marketing Investment
Lesson 16 : Improving by Experimenting With New Initiatives
Lesson 17 : Improving Effectiveness by Becoming More Sophisticated or Mature
Lesson 18 : Content Marketing in the Foreseeable Future
Course 4: Advanced Web Analytics
Lesson 1 : Introduction to Digital Analytics
Lesson 2 : Building Blocks
Lesson 3 : Fundamentals of Digital Analytics
Lesson 4 : Business Perspective
Lesson 5 : Methodology-Lean Six Sigma
Lesson 6 : Data Analysis Fundamentals
Lesson 7 : Analysis Perspective Providing Insights
Lesson 8 : Enabling Capabilities
Lesson 9 : Managing Analytics
Lesson 10 : Audience
Lesson 11 : Acquisition
Lesson 12 : Behavior
Lesson 13 : Conversions and Onboarding
Lesson 14 : Retention and Expansion
Lesson 15 : Advocacy
Lesson 16 : Privacy and Ethics